Get the Skills to Become a Digital Marketing Professional
Get the skills you need to succeed in a digital marketing career with our Digital Marketing program
24 Month* Digital Marketing Training in Toledo, OH
Are you interested in helping businesses grow their online presence? You can turn your creativity and communication skills into an exciting career in Digital Marketing. Davis College’s Digital Marketing program puts you on-track towards a brighter future in a variety of business environments.
Become a Digital Marketing Professional
Digital Marketing professionals guide and navigate a company’s marketing efforts to reach the best people through the right digital channel, gathering customer information and nurturing users through the marketing funnel all while tracking conversions, proving value, and improving the process to get the best results possible.
Next Start Date:
Nov 13th, 2023 to Feb 4th, 2024Digital Marketing Associate Degree - Winter Quarter: Winter Quarter
Davis College - Davis CollegeFour Seagate, Suite 202, 433 N. Summit StreetToledoOHUSA43604The Digital Marketing program will provide you with the skills and hands-on training needed to gain a solid foundation in digital and social media marketing.https://www.daviscollege.edu/wp-content/uploads/2021/06/digital-marketing-hero.jpgDavis College
The best way to see if Davis College is right for you is to come in and tour the school. You can see our facilities and meet with teachers and students. Schedule a Tour Now or Get More Info.
How Davis College Prepares You for Success
The Digital Marketing program at Davis College is specially tailored to get you into the field with confidence. Career training highlights your commitment and dedication by focusing on the skills that matter to potential employers who are always looking for trained professionals.
This program will prepare you for a variety of positions in the digital marketing, marketing and advertising professions. The program’s focus is on providing a foundation in digital and social media marketing. Marketing strategies, data analytics, social media platforms, content marketing and eCommerce are covered in this course.
During your Digital Marketing program, you will cover a variety of topics in many interesting and engaging courses, including,
Digital Marketing Foundations
Social Media Marketing Strategies
Digital Marketing Analytics
Content Marketing for Social Media
Digital Marketing and eCommerce
Marketing
Principles of Selling
At Davis College, you won’t be alone. Throughout your program, you will be given exceptional support from your instructors who will help you to put your best foot forward into the job market.
This course introduces the student to the foundations of digital marketing. Identifying target markets, establishing digital marking goals, and choosing digital marketing channels are covered.
This course introduces the student to social media marketing strategies. Audience definition, customer loyalty, and effective communication using social media platforms such as Facebook, Instagram, Twitter and others are covered.
This course introduces the student to principles and practices of digital marketing data analytics. The student will learn how to set and track key performance indicators (KPIs). SEO optimization is also covered.
This course introduces the student to the principles and practices of content marketing. The student will learn to create relevant content that engages a specific target market or audience. Content marketing components such as blogs, video, infographics and others are covered.
This course introduces the student to eCommerce principles including business model selection, target marketing, product selection, selling, and promotion.
This course has been developed to offer Digital Marketing students an opportunity to work in a digital marketing environment. The externship experience will provide the student with an opportunity to gain marketable, real-world skills while exploring career interests. Application of classroom skills and knowledge will be applied to a work setting in a digital marketing related environment. The student will work with the Program Director to secure a site and outline goals and expectations.
The student will study the basic concepts of business operations in our society and the various functions within a business enterprise. Topics such as business environment, management, organization, marketing, finance, economics and accounting are discussed in an introductory manner. This course is a valuable starting point for further business management study or an excellent review of the fundamentals of business.
Students will learn basic international business concepts and skills necessary to function successfully as world-class employees in today’s global economy. This course will incorporate international economics, global entrepreneurship, human resource management issues, exporting and importing, interacting with foreign governments, cultural geography, cultures and regulations, as well as domestic regulations affecting those firms who seek to do business outside their home country.
Credit Hours: 4
Prerequisite(s): Introduction to Business
Basic marketing principles covering product development and termination, distribution strategies, promotion, pricing, and marketing analysis are covered. Specifics such as conducting marketing research, ethics, the marketing environment, and target market analysis are also included. The student is expected to complete a marketing plan to enhance the theoretical and practical understanding of the marketing decision-making process.
Credit Hours: 4
Prerequisite(s): Introduction to Business
This course explores the concepts and principles utilized in performing the role of the sales professional. Topics include trust-based relationship selling, customer value and overcoming buyer concerns and resistance. Students will examine effective communication styles that lead to customer satisfaction.
This course provides all the tools necessary to create and use basic spreadsheet techniques employing Microsoft Excel. Concepts include preparing an Excel workbook, enter and edit data, inserting formulas, formatting the worksheet, create and edit charts and graphics, save and print workbooks.
Credit Hours: 4
Prerequisite(s): Forum on Technology and Resources
Students will gain a foundation for college level writing valuable for nearly any field. This course focuses not only on writing but also on reading and critically engaging various texts. Students will read and write essays with a variety of rhetorical purposes: Observing, explaining, investigating, evaluating, problem solving and arguing. Also includes library and electronic research culminating in research papers.
Credit Hours: 5
Prerequisite(s): Forum on Technology and Resources
This course further develops students’ ability to write for academic and professional contexts with increased emphasis on argumentation and research. Requires students to evaluate, integrate, and document print and digital sources to produce a range of academic and multimodal texts, culminating in a fully documented research paper. Composition II is a blended course using both classroom and web-based learning platforms.
Credit Hours: 5
Prerequisite(s): Composition I with a grade of “C” or better or permission of the General Education Program Director; Forum on Technology and Resources
This interdisciplinary course empowers students to be successful by providing opportunities to cultivate skills needed to enhance their careers and to be capable life-long learners. Essential computer applications that enhance marketability are integrated with self-management skills, critical thinking, learning strategies, and time management. Students will research topics for written and oral reports and develop a career portfolio.
This course is an introduction to algebra. The content will cover the study of operations on integers and rational number, the solution of equations with one and two unknown variables, linear equation, and coordinate graphing. Application problems are used extensively throughout the course.
This course will enable students to develop communication skills that will be effective in job placement, performance, career advancement, and organizational success. Students will develop effective writing, listening, presenting, and interview skills through the process of practice, application, and meaningful feedback. Students will learn the organizational skills necessary for success in contemporary technology-driven business environments. For maximum student benefit, this course should be taken in a student’s last quarter.
Credit Hours: 4
Prerequisite(s): Composition I; Forum on Technology and Resources
This class will utilize real-world economic applications to create a basic understanding of economic concepts and our economic system. It includes an introductory range of both macro and microeconomic concepts. The basics of consumer demand, supply decision making, competition, the labor market, government intervention, the Business Cycle, as well as an overview of Monetary and Fiscal Policies will be covered.
Credit Hours: 4
Prerequisite(s): None
Four Day Week
Davis College supports your life schedule, which is why classes only run Monday through Thursday. By having a shorter class week you can balance your schedule more easily, letting you focus on completing your program. You can relax knowing that you have an extra day every week to accommodate whatever obstacles life throws your way.
This fun, online quiz takes 3-minutes to complete and you’ll get a personalized report. Identify your strengths and social style plus the training and positions you’re best suited for.
Get your Digital Marketing Career Readiness Score Now >>
Externship and Career Services
Near the end of your training at Davis College, you will complete an externship, giving you the workplace confidence you need to pursue your career goals. Your externship will let you apply your new Digital Marketing skills, and help you gain relevant work experience.
Davis College is dedicated to your employment success and provides you with resources to help you achieve a rewarding career, helping you worry less about getting into an exciting new career. The Career Services Office is your link to the Toledo business community. You will have access to resume writing strategies, portfolio development, job search techniques, and more.
Financial Aid Support
Career training is one of the most valuable investments you can make. Davis College helps by making this process easier. Our Financial Aid advisors will work with you to build a plan of how you can fund your education. They will help you determine your eligibility and provide options for a Federal Pell Grant, student federal aid options, the Davis College plan, and more.
Is a Rewarding Career in Digital Marketing Right For You? Get More Info…
If you’re interested in discovering a rewarding Digital Marketing career and exploring whether Davis College is right for you, fill out the form on this page to receive more information.
